It's used to help balance the oils in your dogs skin and coat to help with the shedding process. Their customers tell them they love smelling their dog after they've used this shampoo. It's a Castile soap made with certified organic ingredients, and is certified by the Leaping Bunny program.
 
Coconut oil*, olive oil*, sunflower oil*, shea butter*, aloe vera*, glycerin, guar gum, citric acid, rosemary extract, rosemary essential oil*, carrot seed essential oil*, juniper essential oil*, patchouli essential oil*

*Organic